10 Most Popular WordPress Block Plugins in 2025 (Free)

WordPress has evolved into one of the most powerful website-building platforms, thanks to the Gutenberg editor and the rise of popular WordPress block plugins. 

With over 43% of websites powered by WordPress, the demand for flexible, high-performance block plugins has grown significantly. 

These plugins extend the core editor by adding advanced design options, dynamic content capabilities,and performance enhancements, making website creation easier and more efficient.

The popularity of block plugins is reflected in their active installations. Some of the best WordPress block plugins have surpassed 1 million active users, proving their value in the WordPress ecosystem. 

Developers, bloggers,and businesses rely on these plugins to create professional-grade websites without coding.

This article highlights the 10 most popular WordPress block plugins in 2025, chosen based on real-world usability, features,and user satisfaction. 

Why Use WordPress Block Plugins?

The default Gutenberg editor provides essential building blocks, but for many users, it’s not enough. 

WordPress block plugins introduce specialized blocks that enhance design flexibility, improve performance,and offer customization beyond the core editor.

Key Benefits of Using Block Plugins: 

1. More design freedom – Advanced typography, spacing controls,and animation effects allow for visually stunning websites.
2. Pre-designed templates – Many popular WordPress block plugins offer ready-made layouts to speed up development.
3. Improved performance – Unlike traditional page builders, optimized block plugins ensure faster loading times. According to WP Rocket, a well-optimized Gutenberg site can load up to 30% faster than one built with heavy page builders.
4. Better responsiveness – Blocks automatically adapt to different screen sizes, making websites mobile-friendly.
5. Extended functionality – From pricing tables to testimonials, block plugins introduce elements that simplify content creation.

With WordPress powering over 810 million websites, using a reliable Gutenberg plugin is crucial. 

The right WordPress block plugin install can transform a basic site into a highly interactive and engaging platform.

10 Most Popular WordPress Block Plugins in 2025

With an ever-growing number of WordPress block plugins, finding the right one can be overwhelming. 

Below, we’ve compiled a list of the 10 most popular WordPress block plugins in 2025, carefully selected based on their features, performance,and user adoption.

ZoloBlocks

ZoloBlocks has emerged as one of the most popular WordPress block plugins in 2024, offering a comprehensive suite of advanced blocks tailored for designers, developers,and businesses. 

Unlike many competitors, ZoloBlocks prioritizes performance, ensuring websites remain lightweight while delivering professional-grade designs.

With over 100,000 active installations, the plugin is growing rapidly due to its beginner-friendly approach, customization flexibility and prompt support.

Key Features

• Lightweight and performance-optimized – Designed to maintain fast loading times, ensuring a seamless user experience.
• Advanced design blocks – Includes feature-rich elements like pricing tables, testimonials, interactive grids,and call-to-action sections.
• Customizable templates – Pre-built layouts for quick website setup.
• Mobile-responsive and SEO-friendly – Ensures compatibility across devices and improved search engine rankings.
• Flexbox containers and dynamic content – Allows more complex layouts.
• Animation and hover effects – Adds more dynamic layout.

Pros and Cons

Pros:

• Highly optimized for performance
• The highest number  of advanced blocks than those of other competitors
• Seamless integration with Gutenberg
• Regular updates and new features
• Drag and drop features for seamless user experience. 
• Flexbox containers and dynamic content features to craft complex design.

Cons:

• Limited free version compared to some competitors

Best Suited For

• Agencies and developers looking for a fast, customizable WordPress block plugin.
• Bloggers and business owners needing feature-rich blocks without slowing down their websites.

Ultimate Blocks

Ultimate Blocks is specifically designed for content marketers and bloggers, offering blocks that improve SEO, readability,and user engagement.

With over 50,000+ active installations, the plugin is growing steadily due to its content-focused features.

Key Features

• Table of contents block – Auto-generates TOCs for better SEO.
• Star rating and review blocks – Ideal for affiliate marketers.
• Click to tweet and call-to-action blocks – Boosts engagement.
• Fast and lightweight – Designed for speed and SEO performance.

Pros and Cons

Pros:

• Tailored for bloggers and affiliate marketers
• SEO-focused blocks
• Works well with any WordPress Gutenberg plugin

Cons:

• Not ideal for complex website designs

Best Suited For

• Bloggers and affiliate marketers needing content-rich blocks.
• SEO-focused websites aiming for higher engagement.

Spectra

Spectra, previously known as Ultimate Addons for Gutenberg, remains a top Gutenberg plugin WordPress users rely on. 

Developed by Brainstorm Force (the team behind Astra), Spectra enhances Gutenberg’s core functionality with lightweight, easy-to-use blocks.

With over 1 million + active users, it’s one of the most popular WordPress block plugins.

Key Features

• Pre-built website templates – Helps users launch sites faster.
• Performance-focused blocks – Minimal impact on site speed.
• Flexbox containers and dynamic content – Allows more complex layouts.
• Seamless integration – Works effortlessly with Astra And other themes.

Pros and Cons

Pros:

• Extensive template library
• Beginner-friendly with drag-and-drop features
• Optimized for performance and SEO
• Flexbox containers for dynamic design

Cons:

• Fewer design-focused blocks compared to some competitors

Best Suited For

• Beginners and small business owners who need easy-to-use blocks.
• Astra theme users looking for a seamless experience.

Stackable

Stackable is a powerful WordPress Gutenberg plugin designed to provide advanced design flexibility. 

It offers high-performance custom blocks tailored for business websites, portfolios,and content creators. The plugin has 100,000+ active users, making it one of the best WordPress block plugins for designers.

Key Features

• Premium-quality blocks – Includes countdown timers, feature grids,and advanced image galleries.
• Global design settings – Users can customize typography, colors,and spacing site-wide.
• Animations and hover effects – Enhances user engagement.
• Fast performance – Optimized to reduce Gutenberg plugin WordPress bloat.

Pros and Cons

Pros:

• High customization with global settings
• Beautiful block designs for creatives
• Regular feature updates

Cons:

• Some premium features are paywalled

Best Suited For

• Creative professionals and agencies needing design-heavy websites.
• Businesses looking for aesthetic yet lightweight WordPress block plugins.

Kadence Blocks

Kadence Blocks is widely known for enhancing Gutenberg’s default functionality. It’s a lightweight yet feature-rich Gutenberg plugin, perfect for those who want full control over layout and design. 

The plugin has 500,000+ active installations, proving its credibility among WordPress Gutenberg plugin users.

Key Features

• Row layout and custom columns – Allows more complex page structures.
• Typography and color controls – Enhances branding consistency.
• Dynamic content support – Ideal for database-driven websites.
• Fast and SEO-friendly – Ensures quick page loads.

Pros and Cons

Pros:

• Perfect for advanced layouts
• Clean, minimal code for performance
• Great support for developers

Cons:

• Can be overwhelming for beginners

Best Suited For

• Developers and web Designers who want maximum customization.
• Content-heavy websites needing structured layouts.

Tableberg

Tableberg is a powerful Gutenberg plugin focused on helping users create beautiful, responsive, and functional tables inside the WordPress editor. It goes far beyond the default Table block by allowing you to insert rich content like buttons, images, star ratings, and icons directly into table cells.

Whether you’re building pricing tables, product comparisons, schedules, or team rosters, Tableberg provides complete design flexibility without slowing down your site. With built-in responsiveness and pre-made table templates, it’s an ideal solution for both beginners and advanced users.

Key Features

• Block-based table builder inside Gutenberg
• Merge cells (colspan and rowspan support)
• Add buttons, images, icons, and nested blocks within table cells
• Ready-made table patterns for pricing, comparison, and more
• Mobile-responsive controls for clean layouts across all devices
• Convert core Table blocks into Tableberg blocks for easier editing
• Performance-optimized with lightweight output
  

Pros and Cons

Pros:

• Intuitive and beginner-friendly interface
• Rich content support within table cells
• Fast-loading and mobile-optimized
• Works seamlessly with FSE
  

Cons:

• Limited block types outside of table-focused layouts
  

Best Suited For

Bloggers, marketers, and businesses that need flexible, visually engaging tables without relying on shortcodes or page builders.

Otter Blocks

Otter Blocks is a lightweight and versatile WordPress Gutenberg plugin that offers dynamic content blocks, animations,and design flexibility. It’s ideal for both beginners and developers looking for easy customization.

Otter Blocks has over 300,000+ active installations, being a popular WordPress block plugin in 2025.

Key Features

• Responsive section blocks – Easily create structured layouts.
• Animation and motion effects – Adds interactive elements.
• Google maps, testimonials,and pricing Tables – Useful for business sites.
• Performance-optimized – Minimal impact on page speed.

Pros and Cons

Pros:

• Easy-to-use interface for beginners
• Lightweight And SEO-friendly
• Works well with any WordPress block plugin install

Cons:

• Limited advanced design features compared to competitors

Best Suited For

• Small business websites needing simple yet powerful block options.
• Bloggers and content creators looking for engaging blocks.

GenerateBlocks

GenerateBlocks is a minimalist yet powerful Gutenberg plugin developed by the team behind the GeneratePress theme. It offers only a few blocks, but they are incredibly flexible and performance-focused.

GenerateBlocks has over 200,000+ active installations loved by users who prefer speed and efficiency over excessive features.

Key Features

• 4 Core blocks – Container, Grid, Headline,and Buttons.
• Dynamic content support – Ideal for custom-built websites.
• Lightweight and performance-optimized – No unnecessary bloat.
• Total design control – Full flexibility over layout and styling.

Pros and Cons

Pros:

• Extremely fast and lightweight
• Perfect for developers and designers
• Works well with any Gutenberg plugin WordPress theme

Cons:

• Lacks pre-built block variety compared to competitors

Best Suited For

• Performance-focused websites like business and portfolio sites.
• Developers and advanced users who prefer modular design flexibility.

CoBlocks

CoBlocks, developed by GoDaddy, is a feature-rich Gutenberg plugin offering content-rich blocks that improve user experience and design possibilities. 

The plugin has 400,000+ active users, making it one of the best WordPress block plugins for content-heavy websites.

Key Features

• Custom typography and shape dividers – Enhances design aesthetics.
• Advanced row and column blocks – Great for structured layouts.
• Social media integration – Built-in social sharing options.
• Performance-focused – Designed to work efficiently without slowing down websites.

Pros and Cons

Pros:

• Wide variety of blocks for different use cases
• Freeand regularly updated
• Works well with any WordPress block plugin install

Cons:

• Some blocks overlap with default Gutenberg features

Best Suited For

• Content creators and bloggers looking for engaging layouts.
• Businesses needing enhanced design flexibility.

Greenshift

Greenshift is a next-generation Gutenberg plugin focusing on animations, performance, and advanced design capabilities.

The plugin has 40,000+ active installations,and is growing due to its modern animation features.

Key Features

• CSS and JS optimized blocks – No unnecessary scripts.
• Scroll and hover animations – Enhances user experience.
• Dynamic query loops – Great for database-driven sites.
• SEO and performance-focused – Lightweight and fast.

Pros and Cons

Pros:

• Great for creative, interactive websites
• Advanced animation effects
• Gutenberg plugin WordPress friendly

Cons:

• Requires a learning curve for beginners

Best Suited For

• Creative professionals and agencies wanting interactive designs.
• Modern websites need advanced animations.

EditorsKit

EditorsKit is not just a block plugin—it’s a Gutenberg enhancement tool that improves the editor experience, offering extra formatting options for content creators.

The plugin has over 30,000+ active installations, making it a niche but powerful WordPress Gutenberg plugin.

Key Features

• Text formatting and custom CSS controls – More styling options.
• Visibility settings for blocks – Hide/show based on user roles.
• Markdown support – Ideal for writers and bloggers.
• Better writing experience – Enhances block editor functionality.

Pros and Cons

Pros:

• Improves content editing workflow
• Small yet powerful feature set
• Works well with any WordPress block plugin install

Cons:

• Not a traditional block plugin—more of an editor enhancement

Best Suited For

• Writers, bloggers,and content creators needing better text control.
• Developers who want additional block editor settings.

Comparison Table: 10 Best WordPress Block Plugins

Now that we’ve introduced the top WordPress block plugins, let’s dive deeper into a detailed comparison to help you make an informed choice based on your specific needs and preferences. Here’s a breakdown of the best WordPress block plugins and how they measure up in key areas.

Plugin Name	Customization	Performance	Block Variety	Advanced Features	Active Installations	Overall Score
ZoloBlocks	Extensive design flexibility	Optimized for speed	40+ unique blocks	Dynamic content, mega menus, animations	100,000+	9.5/10
Ultimate Blocks	Pre-built styles	Performance-focused	15+ content blocks	SEO-focused content blocks	50,000+	8.4/10
Spectra	Good	Lightweight	25+ blocks	Pre-built templates, performance boost	1+ million	8.5/10
Stackable	Premium-level styling	Good but slightly heavier	35+ versatile blocks	Hover effects, dynamic content	100,000+	8.6/10
Kadence Blocks	Advanced styling	Optimized	30+ blocks	Header/footer builder, hooks	500,000+	8.7/10
Otter Blocks	Decent options	Fast and light	20+ blocks	Animations, maps, reviews	300,000+	8.2/10
GenerateBlocks	Modular flexibility	Extremely fast	Only 4 core blocks	Basic blocks only	200,000+	8.0/10
CoBlocks	Many block choices	Good balance	25+ blocks	Row/column layout, typography	400,000+	8.3/10
Greenshift	Advanced animations	Performance optimized	Animation and dynamic blocks	Scroll animations, query loops	40,000+	8.1/10
EditorsKit	Limited	Minimal impact	No extra blocks	Text formatting, visibility control	30,000+	7.9/10

Why ZoloBlocks Stands Out?

Among these best WordPress block plugins, ZoloBlocks stands out due to:

• Most diverse block collection (40+ unique blocks for various needs).
• Highly optimized for performance, ensuring fast website loading speeds.
• Best customization options with in-depth styling and design controls.
• Advanced dynamic content capabilities with flexbox containers, perfect for professional sites.
• SEO-optimized elements to improve search engine rankings.

While other Gutenberg plugins offer great features, ZoloBlocks is ideal for agencies, designers,and developers who need a flexible yet powerful WordPress Gutenberg plugin.

Final Thoughts

Choosing the best WordPress block plugin depends on your specific needs like design flexibility, performance, SEO-friendliness, or advanced features. 

The WordPress block plugins listed here are among the most popular in 2025, helping users enhance their Gutenberg experience and build fully customized websites.

Among them, ZoloBlocks stands out as a powerful Gutenberg plugin that offers a comprehensive collection of blocks, superior performance, and advanced customization options. It’s an excellent choice for agencies, developers, and anyone looking to build professional WordPress sites with ease.

That said, each WordPress block plugin on this list brings unique benefits, from lightweight performance (GenerateBlocks) to rich content tools (Ultimate Blocks)and design flexibility (Stackable, Kadence Blocks). 

So, consider what features matter most for your website’s goals and use cases. Then pick the one that aligns with your needs.